Bcit marketing certificate7/23/2023 ![]() ![]() Silvana ignites story ideas and sparks conversations. Advance through the program with the same peer cohort and build your professional network.Develop your skills through experiential assignments and projects.Curriculum developed in collaboration with marketing leaders.Develop a content marketing strategy that aligns with your organization’s goals.Explore CRM best practices and marketing automation to enhance meaningful communications and engage with customers. ![]() ![]() Identify the steps of the customer’s journey and apply them to a digital marketing strategy to attract and retain customers.Develop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management), communications, and PPC (Pay per click) advertising.Master web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research.In the full-time Post-Graduate Certificate in Digital & Content Marketing, you’ll develop the tools you need to create the right digital brand impact, covering areas across business and marketing. Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.
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